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Brief: Promote the series launch of Netflix Mismatched among students, utilising 3 art forms- music, dance & art.
​TET Approach: Engaged the student community to take part in the #NetflixMismatched contest- where students showcased their content (art, dance & music), with winners being awarded at the only college fest of 2020: Mismatched College Fest.
150+
550K
UGC Art
Content
Digital
Reach
10%
Engagement
Rate
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